Corporate university, also known as company university, refers to a new type of education and training system funded by the enterprise to meet people’s lifelong learning needs by senior management, first-class business school professors and professional trainers as teachers, through the practical simulation, case study, interactive teaching and other effective educational means to cultivate medium and senior management personnel within the enterprise and enterprise supply and marketing cooperators for the purpose of meeting people’s lifelong learning needs. Famous corporate universities include: McDonald’s Corporate University, Apple University, Disney College, Microsoft College and so on.

Reasons for building a corporate university

Reason 1: Traditional University Programs Cannot Meet Market Demands

The speed of social development is getting faster and faster, forcing enterprises to constantly innovate technology. Enterprise innovation and development can not be separated from the training of talents, but the traditional university teaching most of the theoretical knowledge, can not meet the enterprise’s pursuit of composite talents, in the actual work often produce a mismatch. The establishment of enterprise university, can be more targeted to cultivate enterprise demand for talents, so that the talents are more willing to serve the enterprise.

Reason 2: enterprise university is a tool to retain talent

Talent is one of the indispensable competitive factors. If the enterprise is difficult to attract talent, as well as difficult to retain talent, then, it will be easy to fall into the vicious circle of personnel leaving – recruitment – leaving. Not only a waste of recruitment costs, training costs, but also affects the whole enterprise team working atmosphere, very easy to cause suspicion of members, resulting in low efficiency. Therefore, not only need to attract talent with remuneration, but also need to use long-term training. Growth incentives and other mechanisms to retain talent, the establishment of a benign talent team!

Reason 3: the demand for new technology and new product enhancement

In order to meet the company’s demand for new technologies and new products, less for the new project’s enforceability of the discussion, technical problems, teamwork consensus and communication. Corporate universities are a good breeding ground for this. Everyone can discuss based on new knowledge in the enterprise university. Even when members encounter difficulties, they can seek help from experts in specialized fields at any time, forming a good knowledge-sharing atmosphere in the enterprise university and promoting knowledge iteration.

Reason 4: Effective dissemination of corporate culture

First of all, most people believe that an enterprise has a perfect system of corporate university is a proof of the strength of an enterprise. Therefore, the establishment of a corporate university is not only conducive to the cultivation of internal talents, but also can establish a good corporate image externally. In addition. When a new employee enters the company, he or she can better understand the company’s development history, rules and regulations, style of doing things, product line and corporate culture through the corporate university, which can help the new employee to shorten the time to familiarize with the company, and get on the job as soon as possible to master the business.

Reason 5: Driven by enterprise transformation and organizational change

A corporate university is a platform for sharing knowledge and exchanging ideas. Through this platform, both knowledge disseminators and receivers can enrich their knowledge horizons and become more confident in their own knowledge systems. More importantly, through regular internal seminars organized by the corporate university, tacit knowledge that is beneficial to the company can be unearthed, and methods to improve work processes and optimize work efficiency can be discussed. Through appropriate methods, everyone can start from different perspectives, think about strategies suitable for enterprise development, analyze problems more comprehensively, and provide scientific decision-making basis for enterprise transformation.

Corporate training is not limited to traditional offline training, we can also combine online interactive teaching to create a complete corporate university. Final LMS is a learning management software that provides solutions for corporate teaching and training. It supports the creation of various types of courses and can help companies improve training efficiency and performance.